Welcome to the Blog of StrawberryFrog, the world’s first Movement Marketing, Advertising and Design company based in New York City. We started brand-fueled movement marketing in 1999 and we aren’t stopping anytime soon.
We developed an original capability twenty years ago based on a contrarian view that enterprises can grow like societal movements — and that entrepreneurship and movements are forms of management. Our model is called the Cultural Movement and it is the modern way to build purpose-based brands, so you can activate the strategy in your advertising.
The result is a model for driving a new, organic growth capability that scales across large enterprises. It’s had a direct impact on the leadership teams at Pampers, Jim Beam, Heineken, Emirates Airline, SunTrust Bank, P&G, Coca Cola, Sabra, and Mahindra of India, for example. We are realizing measurable outcomes for these companies including launching new startup businesses with confidence and speed, transforming culture, and building the skills to create a sustainable growth capability with their partners. And as one of New York’s best advertising agencies, we are having a dramatic impact: creating modern leaders out of our partners who are able to both be effective operators and also act as movement makers.
We create Movement Inside – Changing culture inside your organization is best achieved through Movement instead of top-down mandates.
We also build Movement Outside – Engaging a mass audience to generate new passions, culture, habits and actions.
Companies are recognizing the need to drive Movement in order to create a deep psychological attachment with their stakeholders. We help organizations thrive by developing Cultural Movements through our own methodologies.